The name ‘gacha’ must be familiar to you from our recent post, where it was claimed as one of the 2017’ mobile gaming trends. Still little known in rest of the world, ‘gacha’ has been an essential part of f2p mobile games in Japan since 2011, and gained fame of a money-making machine that hunts ‘whale’ players better than anything else. ...

Every last man shared his thoughts on what made the biggest buzz in 2016’ mobile gaming industry. The short summary of the past year as gaming experts saw it would fit in a nine-word mantra: Pokémon GO, Nintendo, Niantic, Clash Royale, PvP, VR & AR. ...

US-based games publisher Renatus Media, LLC announced the sale of its assets of the largest conference for game developers in Russia, Belarus and Ukraine. ...

How can one measure entertainment of mobile app? Especially, when he is a developer who is blindly in love with his creation. At this point, the analytics steps in with its crucial metric showing how engaged your users are with an app -- the ‘retention rate’. From this value you’ll know the number of users who return to the app and remain active over a longer period. For those who deleted or simply stopped using an app there’s another metric called ‘churn rate’. Both are defined by a certain time frame (30 days, 60 days, etc.). ...

What thing do people hate most of all about digital space, TV, web, games, etc.? Ads! Yes... and no. Over the last few years since introduction of the incentivized advertising into games the state of things changed radically, as rewarded video ads began to generate more revenue and convert more users than IAPs. ...

On November 10-11 the capital of Belarus hosted DevGAMM Minsk 2016, the biggest gaming industry event in Eastern Europe which gathered over 1,300 attendees this time. As DevGAMM Managing director Lerika Mallayeva confided in her Facebook post, the number would have been bigger if Minsk Marriott Hotel had room for more people. But quality and participants’ comfort are above all, so the tickets were sold out several days before the event. ...

DevGAMM is a large event dedicated to game development that takes place twice a year in Belarus and Russia. The conference offers two days of highly varied content and activities and is known for homelike cosy atmosphere. ...

The largest conference for game developers and publishers DevGAMM has been around for 8 years. Three last and most successful years of its long way the conference team walked together with Renatus Media, a game publishing company that became its managing partner. ...

Renatus team tells about the two and a half days of stay at DevGAMM, the largest gaming event for developers and publishers in Ukraine, Belarus and Russia. ...

We continue our series of "How to" articles. This time we will share our experience on creation of the so-called promotional videos or game trailers. ...