Jul 14

‘Happy Apps’: What Are They and Why They Sell Better

What is the first thing that comes to your mind, when you think of signs of a good app for placing your ads? Our guess would be: raging popularity, huge audience, high stickiness and engagement. It’s natural. Because maximum exposure is what advertisers want for their brand. ...
Posted by Renatus on July 14, 2017
Jun 23

Facebook Instant Games: New Platform for Game Developers

Back in the day, PC games were the only option and players had to waste hard disk space and time. The arrival of snack-sized mobile games was a relief, but only temporarily. These days, no matter the device memory size, users want to access their favorite games even faster, and developers pursue ways to make it real. ...
Posted by Renatus on June 23, 2017
Jun 12

Key Takeaways About DevGAMM Moscow 2017

For someone May means first hot days and rains, but for game developers in Ukraine, Russia and Belarus it means DevGAMM conference.  This May 18-19, Renatus team joined the crowd of 1,800 gaming personalities in Moscow city’s Radisson Slavyanskaya Hotel for 2 days of DevGAMM. ...
Posted by Renatus on June 12, 2017
May 17

Flashforward: App Annie Predicts Future for the Global App Market In 2016-2021

The leading mobile app data company App Annie released its five-year forecast for the app store markets based on their own methods of analysis, where the main criterium was market’s maturity.According to App Annie in 2021 the consumer spend on apps will reach a striking $139 billion in revenue (exclusive of advertising revenue), which is natural considering that now people are spending twice more time within apps than only few years ago. ...
Posted by Renatus on May 17, 2017
Mar 30

Designing A Killer Icon For Your App

App icon is a powerful tool and your main task - as a designer - is to make it work on you, not against. You just need to craft a tiny image that would look unlike any other icon, convey the essence of your app and look attractive.Sounds quite challenging, huh? ...
Posted by Renatus on March 30, 2017
Mar 10

Soft Launched Game Review - Safari Smash

The game was reviewed by Iegor Pariev - a Product Owner at Renatus game publishing company. He keeps track of mobile and social gaming trends, builds the vision of future titles and is responsible for the final product. ...
Posted by Renatus on March 10, 2017
Feb 28

Round-Up: Top Brand’s Games In Soft Launch

In the industry of games, soft launch is a release of your game to restricted localities ahead of the full launch. A sort of full-dress rehearsal before the opening night, that allows you to drive-test your new title: obtain major metrics, get feedback and do tweaks before releasing it to your target localities. ...
Posted by Renatus on February 28, 2017
Feb 14

Gacha: Types of Japanese monetization mechanic

The name ‘gacha’ must be familiar to you from our recent post, where it was claimed as one of the 2017’ mobile gaming trends. Still little known in rest of the world, ‘gacha’ has been an essential part of f2p mobile games in Japan since 2011, and gained fame of a money-making machine that hunts ‘whale’ players better than anything else. ...
Posted by Renatus on February 14, 2017